MM Project — Brand Identity & Digital Experience

The work developed for MM Project focused on building a strong, coherent visual identity for a gymwear brand that refuses the obvious — no elite sport clichés, no saturated neon palettes. A brand that lives between training and everyday life.

At Pierre Studio, we started at the core: the logo. We developed a typographic system that balances tension and restraint — geometric enough to communicate structure, yet distinct enough to stand out on the shelf and in the feed. The visual system was built from there, with a palette built to last without losing energy.

Beyond the identity, we built MM Project's entire digital presence — from information architecture to the shopping experience. The site was built in Framer, with direct Shopify integration for product management and checkout. The visual language stays consistent across every touchpoint: packaging, social media, lookbook and e-commerce.

More than a brand project, this was about giving MM Project a voice — turning a gymwear label into something people recognise, remember, and come back to.